The Oklahoma Farming and Ranching Matters Foundation - Our Story

As Americans continue to become further removed from agriculture, the general public relies on animal rights activists, environmental groups and uninformed media to shape their attitude toward agriculture. As a result, there are numerous misconceptions about what happens inside the farm gate.

Oklahoma Farm Bureau recognized the need for a non-profit organization to educate all ages of the general public about the importance of production agriculture. Thus, the FARM (Farming and Ranching Matters) foundation was born.

Why Act Now?

We have an opportunity to change the face of agriculture. Animal rights activists and environmentalists have taken on the role of gatekeeper as consumers seek information about production agriculture. As a result, consumers are misinformed. It is time for agriculturalists to step up and tell their story – the true story. If we do not, no one will.

Providing information to consumers about how and why America enjoys an abundant, safe and affordable food supply is critical to changing the current public perception of agriculture.

By educating our youth and encouraging careers in various sectors of agriculture, the industry will produce a new generation of agricultural advocates. By educating adults, consumers will know how their food and fiber is really produced while understanding agriculture’s contribution to society.

Our Purpose

The Oklahoma FARM Foundation was formed as a 501(c)(3) non-profit to enhance awareness and understanding of agriculture’s contribution and importance to the state of Oklahoma.

From promoting and assisting beginning farmers and ranchers to educating youth interested in agricultural pursuits, the foundation creates agricultural awareness.

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Join the conversation in representing agriculture on our Facebook page. Like us to get the latest updates on foundation activities as well as perspectives from the Foundation board.